Beauty & Skincare · CGI + AI Film · 2026
A 15-second beauty spot for a brand that doesn't exist. No set, no shoot, no model — the product built in CGI, the talent generated with AI, every frame directed.
About the project
A full beauty campaign, without a single day on set.
The premise
A beauty spot is one of the most expensive formats a brand can commission. Set, talent, crew, a shooting day, and that is before post. We wanted to see what was left if you removed all of it.
AQUASKIN is a brand that does not exist. We invented it so nothing would be off limits: the product, the packaging, the model, the light. Fifteen seconds, five shots, no shoot.
The question was never whether it could be made. It was whether it would hold up next to a real campaign. And the answer we were after is not about quality, which is table stakes. It is about what becomes possible before a budget exists: the spot that gets cut in the pitch because the shoot is too expensive, the concept nobody presents because there is nothing to show.
Process & methodology
AQUASKIN is a self-initiated concept spot built to show what a hybrid pipeline can deliver end to end. The bottle was modelled, shaded and rendered in Blender, so every label, reflection and camera angle is exact and repeatable — the level of control a brand needs over its own packaging. The fluid work is simulated and rendered, not generated: when liquid has to behave believably around a product, it gets built. The talent shots are AI-generated and directed frame by frame, then keyed, composited over rendered backdrops and graded in DaVinci Resolve so all five shots read as a single shoot. What this pipeline changes isn't quality. It's what becomes possible before a budget exists: the spot that gets cut because the shoot is too expensive, the concept that never gets pitched because there's nothing to show.
Art direction
One rule decided every shot. Anything the brand owns gets built. Anything that is atmosphere gets generated.
The bottle is the brand, so it is modelled and shaded in Blender. A label has to sit exactly where the brand says it sits, and it has to land in the same place in shot one and in shot five. Generation cannot promise that.
The fluid is behaviour, not decoration. Liquid moving around a product is the thing a viewer checks without knowing they are checking it, so it is simulated and rendered rather than prompted.
The talent is atmosphere. Skin, hair, a hand lifting a bottle. This is where generation earns its place, and where direction has to be strictest. Roughly a hundred generations per shot, of which one survives. The work is not the prompt, it is the rejection.
Outcome
Fifteen seconds. Five shots. Two weeks from blank file to finished grade, with no set, no crew and no shooting day.
What transfers from this piece is the rule, not the render. The split between what gets built and what gets generated holds for any product that has to stay recognisable: a bottle, a watch, a trainer, a device. The brand's object is never generated. The world around it usually can be.
For a brand that changes where the money goes. Concepts get tested at full fidelity before anyone commits to a shoot. A campaign gets localised or extended months later without bringing the crew back. A product that changes shade or packaging does not need a new production, it needs a new render.
Start a project
We consider each proposal carefully. If there is alignment, we build something extraordinary together.
Location
España